~Tech Helps Advisors Keep Track of Mounting Pending Credits, Customize Marketing for Travel’s Return~

OYSTER BAY, NY (April 1, 2020) – Lead Dash, technology created by TRAVELSAVERS’ parent company American Marketing Group and introduced in late 2018, has emerged as an invaluable tool as travel advisors work to manage record cancellations in the wake of Covid-19.

According to Nicole Mazza, chief marketing officer for TRAVELSAVERS, Lead Dash was originally developed after suppliers shared that there were significant credits going unused which agents confirmed they had simply forgotten about.  “Lead Dash was created to solve a simple problem: identify open supplier credits and make it easy for agents to follow up with clients.  It was all about capturing low hanging fruit.  In the face of massive cancellations due to coronavirus, this has changed,” said Mazza.

“Our agents have reported that they were truly concerned about how they would keep track of record cancellations and the pending credits to re-book when travel demand comes back.  Lead Dash has emerged as the right tool for this moment.  Agents automatically receive notifications alerting them of clients with unused credits and generating marketing support specific to each consumer that they can action immediately. The program is a win for all involved; suppliers and especially our members, who have let us know,” said Mazza.

Lead Dash is managed through a desk-top dashboard and uses smart technology to identify where clients want to travel next and creates agency-branded email templates so advisors can reach the right client with the right message at the right time.

“Travel will be back and when it is, our suppliers and advisors will know exactly who is holding unused cruise and tour credits and how best to convert them,” said Mazza.

About TRAVELSAVERS®

TRAVELSAVERS is an international travel marketing organization with a retail chain of more than 2,500 independently owned, full-service travel agencies in over 35 countries that together generate more than $22 billion in annual travel sales. Offering a comprehensive range of products and support services to help its licensed agencies maximize sales though a select group of suppliers, TRAVELSAVERS agencies stand out as travel leaders in their local communities. The marketing company also features a unique exclusive territory system based on populations of 50,000, so agency owners maintain control over clients and prospective leads in their exclusive area. TRAVELSAVERS is part of American Marketing Group, Inc. (AMG), essential business partners for the travel advisor community.

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