Traveler Requests for Affordable Trips Fuels Demand for Closer-to-Home Destinations

ORLANDO, Fla. (June 6, 2025): Consumer concerns about the economy and geopolitical situation are sparking changes in bookings, according to a new survey of advisors affiliated with TRAVELSAVERS and NEST agencies.

The networks revealed the survey results at their Travel Market conference, taking place June 4 to 7 at Hyatt Regency Grand Cypress Resort in Orlando.  

Travel Expense Top Client Concern

The high cost of travel is the top concern clients are mentioning now, cited by 50 percent of the responding advisors. Related, 41 percent named inflation and rising prices as a client concern. Lack of consumer confidence in the economy was mentioned by 34 percent.

Geopolitical anxieties were cited by 29 percent of the respondents, with 26 percent saying clients are worried about safety in certain regions.

“Regardless of their financial situation, we know that consumers are still eager to travel this year,” said Kathryn Mazza-Burney, TRAVELSAVERS Chief Sales Officer and NEST President. “Given these prevailing headwinds, advisors are a traveler’s best friend. A professional advisor can design a memorable, enjoyable trip that accommodates a range of budgets and preferences.”

Advisors Shape Lower-Cost Options

Uneasy travelers are turning to advisors for expert assistance in lowering the cost of trips, employing a variety of tactics to decrease spending.

Selecting less expensive destinations was named by 35 percent of advisors, as was flexibility with travel timing to secure lower fares. Using loyalty points to fund travel was cited by 34 percent. Thirty-two percent of advisors reported that clients are taking fewer trips, and 26 percent said clients are taking shorter vacations.

2025 Sales Predictions Shift

As a result of this changing behavior, advisors are adjusting their forecasts for 2025 sales. Forty-six percent predicted sales will rise this year, while 22 percent envisioned them staying at 2024 levels. Thirty-two percent foresee their sales decreasing.

Last fall, 79 percent of advisors anticipated higher sales in 2025, compared with 18 percent who predicted sales would stay at 2024 levels. At that time, only four percent envisioned a slight decrease.

Summer Bookings Largely Flat

With some consumers taking a wait-and-see approach to travel, hoping their personal situation improves, summer sales are generally in line with last year.

Thirty-six percent of advisors said their summer travel bookings are up from last year, while 39 percent reported sales are down. One-quarter of the respondents said sales are level compared to summer 2024.

The Summer of Staying Close to Home

Topping the summer travel list, advisors reported a mix of perennial European hot spots alongside destinations in the Americas. Almost half the advisors named Italy, followed by Alaska. Rounding out the top five were the Dominican Republic, Cancun and Greece.

When asked which destinations advisors recommend to ease client concerns, North American locales largely took center stage. Alaska moved into first place, bumping Italy to second. Portugal, Canada and Hawaii also ranked in the top five, followed by Orlando, Cancun and the Dominican Republic.  

“Wherever travelers are venturing this summer, advisors will be able to book them a trip with superior value,” commented Mazza-Burney. “With their close supplier connections, advisors can secure exclusive discounts and promotions as well as complimentary amenities. Those benefits help travelers stretch their budgets even further at this time.” 

Survey Results

2025 Sales (results from April/May 2025)

• 34% predict sales will increase somewhat
• 12% predict sales will increase significantly
• 22% predict sales will stay the same
• 26% predict sales will decrease somewhat
• 6% predict sales will decrease significantly

2025 Sales (results from October/November 2024)

• 52% predict sales will increase somewhat
• 27% predict sales will increase significantly
• 18% predict sales will stay the same
• 4% predict sales will decrease somewhat

Summer Bookings

• 14% up 10% or more from last summer
• 22% up between 1% and 9% from last summer
• 25% the same as last summer
• 25% down between 1% and 9% from last summer
• 14% down 10% or more from last summer

Client Concerns

• 50% high cost of travel
• 41% inflation/rising prices
• 34% lack of consumer confidence in the economy
• 29% geopolitical issues
• 26% safety in certain regions

Vacation Budgeting

• 35% selecting less expensive destinations
• 35% being flexible with travel timing for lower fares
• 34% using loyalty points to pay for travel
• 32% taking fewer trips
• 26% taking a shorter vacation

Top Summer Travel Destinations

• 46% Italy
• 41% Alaska
• 21% Dominican Republic
• 21% Cancun
• 19% Greece

Top Advisor Recommendations for Summer Travel

• 36% Alaska
• 23% Italy
• 19% Portugal
• 17% Canada
• 17% Hawaii

Advisors from TRAVELSAVERS and NEST agency affiliates in the U.S. and Canada took the survey from April 22 to May 9, 2025. 

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