Proprietary Platform Strengthens Advisor Visibility and Sales Through Digital Engagement and Dedicated Support

Agencies using OnlineXpress, TRAVELSAVERS and NEST’s website and marketing program, have experienced a 16 percent year-over-year lift in business.

The only program of its kind among consortia, OnlineXpress offers travel advisors a polished platform to boost online visibility, client engagement, and lead generation.

OnlineXpress offers agencies branded websites, integrated marketing tools, and lead-generation features that enable travelers to explore destinations, view promotions, and submit trip inquiries. The platform includes customizable templates, mobile responsiveness, built-in SEO, and call-to-action elements to help advisors promote offers and capture leads.

“OnlineXpress creates a connection between the lead and the advisor,” said Christine Vincent, Senior Director of Online Strategies and Consumer Engagement, TRAVELSAVERS. “The consumer is intrigued by the attention-getting content and requests more information. The platform routes requests directly to the advisor, ensuring the agency owns the relationship from the first touchpoint through to booking.”

With 35 percent of travelers discovering new destinations on Instagram and 70 percent using search engines for trip planning, OnlineXpress equips advisors to meet consumers where they are already researching and engaging, turning digital discovery into real conversations and real business.

Driving Consumer Interest and Inquiries

OnlineXpress provides advisors with a competitive edge using multiple digital touchpoints. Through email newsletters and supplier offers, an agency shares branded promotions that draw travelers to its website — a digital storefront it owns. There, consumers can read more about the trip, understand how the advisor can help, and submit an inquiry for planning assistance.

The platform’s email component sends supplier and advisor content to an agency’s client list, with no limit on the number of contacts. Consumers receive relevant travel inspiration and offers with the agency’s branding, creating scalable marketing without increasing advisor workload. Through the combination of websites and promotion, OnlineXpress helps agencies extend their community influence in local markets.

“OnlineXpress is highly effective at converting traveler demand into bookings,” said Vincent. “It offers automated, always-on marketing that allows advisors to focus their energy on other areas of brand building and client service.”

Growing Usage Among Agencies

Agencies are increasingly investing in OnlineXpress as a way to bolster consumer marketing and online visibility. The platform has grown sign-ups by nine percent year over year.

In response to advisor demand, the platform has expanded significantly since its 2015 launch. OnlineXpress now offers several website layout options and built-in tools to support ongoing marketing. In the past year, the program has expanded to provide custom-designed websites for agencies, producing professional digital storefronts at a fraction of traditional development costs.

Enhanced Support and Platform Investment

A dedicated team provides a support desk for OnlineXpress onboarding, page creation, website updates, troubleshooting, webmaster maintenance and digital consultations. This hands-on care helps advisors optimize consumer-friendly online brand experiences, reinforcing TRAVELSAVERS and NEST’s commitment to pairing technology with expert guidance.

To expand support for OnlineXpress agencies, Kendra Smallcanyon has joined the team as Website and Agent Support Coordinator. In this newly created role, Smallcanyon assists advisors in strengthening their online presence and provides support across the platform. She helps agencies champion the advantage of travel professionals in creating trips.

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About TRAVELSAVERS
Founded in 1970, TRAVELSAVERS is an international marketing leader of more than 3,000 independently owned agencies in over 35 countries. Thanks to the buying power of $20 billion in annual sales, its more than 25,000 advisors are able to offer their clients inspirational travel experiences at the best value. With a global reputation for excellence, TRAVELSAVERS leisure and corporate agencies maximize sales and profits with cutting-edge products and services that cater to all needs. Through an exclusive protected territory system, strong supplier relationships, comprehensive marketing suite, innovative booking technology, specialized training and networking, and personalized business coaching, TRAVELSAVERS advisors are empowered to find, retain and delight clients. For more information, visit www.travelsavers.com.

About NEST

The Network of Entrepreneurs Selling Travel is the industry’s first and only marketing group exclusively for independent home-based travel agencies. The company empowers home-based advisors to achieve greater success financially, professionally and personally by championing best practices, solutions and opportunities. NEST helps home-based travel entrepreneurs build their business, keep their identity and maintain control. The network delivers what home-based advisors need to increase their competitive edge and profitability, including a high level of personalized support, award-winning marketing, preferred partner portfolio, education, exclusive networking and events, and innovative technology. NEST also helps suppliers reach the rapidly growing home-based distribution channel with training, motivation, offers and compensation. For more information, visit www.jointhenest.com.