Advisors Leverage Evolving Trends to Drive New Business

TORONTO (July 16, 2025): With an uptick in last-minute bookings, Canadian travel advisors are
seizing the moment to encourage clients to book summer and shoulder-season getaways, as
indicated by a survey from TRAVELSAVERS Canada. The survey of advisors affiliated with the
network sheds light on current consumer booking trends and how advisors are helping
travellers take advantage of the value outside of peak travel periods.

“Canadians are passionate about travel and we’ve seen strong momentum as they continue to
book trips for the next few months,” says Jane Clementino, Senior Vice President and General
Manager of TRAVELSAVERS Canada. “Now more than ever, travellers are turning to trusted
advisors to help them navigate their options, find the best value, and create experiences that
reflect their unique preferences and goals no matter when they choose to travel.”

Growth in Last-Minute Bookings
Forty-six per cent of advisors are reporting a normal amount of last-minute bookings, while nine
per cent are reporting a higher-than-normal number of last-minute bookings. Over one-third
(38 per cent) say they are not seeing last-minute bookings this year.
As last-minute bookings continue to rise, shoulder-season travel is becoming an attractive
option for Canadians looking for greater spontaneity in their plans. Booking shoulder-season
trips allows travellers to reserve closer to the time of their vacation, as inventory is more readily
available compared to peak season. Travellers can enjoy the flexibility to adapt their
destinations with changing circumstances such as weather or pricing.

New Opportunities to Boost Business
TRAVELSAVERS Canada advisors are creating strategies to support clients amid these shifting
behaviours. Chief among those is staying top of mind.

“It’s important to stay connected with clients through consistent communication, whether it’s
email, phone calls, or social media,” comments Gordon Mackey, President of TRAVELSAVERS
Canada affiliate Trent Travel. “Maintaining a visible presence in the community helps keep
relationships strong and top of mind.”

Providing a range of options for clients helps Nicola Wilson, Owner and Operator at
TRAVELSAVERS Canada affiliate at Finisterra Travel: “By collaborating with a variety of partners
and continuously diversifying our offerings, we’re able to provide clients with more choice and
flexibility, ultimately helping them find the solutions that best meet their needs.”

Another strategy agencies are employing is to meet clients where they are by offering the most
budget-friendly choices first. “Our goal is always to meet our clients’ needs by first presenting
the most economical options,” says Jessica Roth, Senior Travel Counselor at TRAVELSAVERS
Canada affiliate at Peerless Travel. “From there, we walk them through slightly higher-tier
alternatives, highlighting the added value and long-term benefits so they can make informed,
confident decisions.”

Building long-term relationships with clients is critical for Louie Di Tacchio, Owner of
TRAVELSAVERS Canada affiliate at Progress Travel Service Inc: “Sometimes, a simple phone call
or quick email can go a long way to show clients they’re valued, and reminds them that we’re
here to support all of their travel needs.”

Survey Results
Last-Minute Bookings
● 9% yes, a higher-than-normal amount
● 46% yes, a normal amount
● 38% no

Consultants with TRAVELSAVERS Canada completed the survey between April 22 and May 9,
2025.

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ABOUT TRAVELSAVERS CANADA
TRAVELSAVERS Canada is a leading travel marketing organization with a 25-year legacy of
supporting independent agencies. Through its significant buying power, TRAVELSAVERS Canada
advisors are able to offer clients inspirational travel experiences at the best value. With a
reputation for excellence, TRAVELSAVERS Canada equips its community of leisure and corporate
agencies to maximize sales and profits with cutting-edge products and services. TRAVELSAVERS
Canada fosters a supportive community where advisor success is celebrated through strong
partnerships, award-winning marketing, innovative technology, continuous learning, networking
events, and personalized coaching. TRAVELSAVERS Canada champions travel professionals and
empowers advisors to succeed.

Travel professionals interested in learning more about joining TRAVELSAVERS Canada can visit
http://www.travelsavers.ca.

For interview requests from an English or French TRAVELSAVERS Canada spokesperson and for
further information, please contact:

Marissa Themeles, Account Manager
ELEVATOR COMMUNICATIONS INC.
Marissa@elevatorinc.com
416-258-7595